Objectives
Nothing is more part of every business and, indeed, private life, than negotiation. Very few people, however, appreciate the importance of these skills and their potential effects on business.

All too often, negotiation is [mis]taken for just another part of the Sales process. In reality, neglected negotiations can render an initial successful sale completely worthless. In this workshop, the participants will:

• fully understand and apply the method of Principled Negotiation
• learn what strategies and tactics are commonly used, and how to recognise and deal with them
• plan ahead, and be prepared for various options
• see what colours the negotiation partners have
• learn how to deal with around 20,sudden unpredictable situations
• conclude negotiations so that both parties view it as a success

Target Group
All who have to negotiate at a certain point in time, no matter what their capacities, provided they are the right people.

Methodology
The Method of Principled Negotiation is explained and put into practice immediately by means of exercises and role plays. The role plays may be filmed for the benefit of the participants.

Didactic Material
The participants receive a handbook containing key terminology associated with this workshop.