Objectives
Consultative Selling is an acknowledged key strategy in the financial world for successful sales organisations and is greatly appreciated by their customers.

This workshop, especially developed for banking, will enable the participants:

• to fully understand and apply the Consultative Selling methodology
• to make effective use of resources over the various stages of the sales cycle
• to strategically plan sales visits
• to win someone’s confidence
• to find new customers
• to develop enduring customer relationships

Target Group
Managers, executives involved in new business sales and account managers in banking.

Methodology
An entire sales cycle is performed with videotaped conversations. Some exercises require being split into small groups.

Didactic Material
The participants receive a handbook containing key terminology associated with this workshop.